Whenever a business wants to be the top rated company in a space and get the name recognition that comes with being the leader, they have to create a strategy and tactical plan to get there. In the dental services niche, that requires first having a central office location that the vast majority of the local residents can easily reach by public transportation. After building the main office, the dental clinic must start advertising online. Online advertising for dentistry begins with building a dental website like https://www.albanydentalpros.com for clients to visit and schedule appointments. Next, the advertiser’s job is getting the company into high quality directories that many of the customers frequent – places like Bing, Yelp, Facebook, City Search, Yellow Pages, White Pages, and so on. The ideal method of insertion would be to contact a data aggregator directly and have them disburse the information to all of the other sources, but it can be very costly to have that done, especially compared to the alternative. So instead, most dentists opt to have their business manually added to individual websites for a lower price. Once that’s been completed, customers gradually start to trickle in from online sources. People visit Yelp and other directories like it for food recommendations, home improvement, doctor visits, and much more because of its ease of use and its ability to look at start ratings and reviews.

At this point, the leading dental company has built an office and established an internet presence. Now, it’s time to take the marketing up a notch. To increase visibility, many dental clinics opt to pay for radio ads to gain a broader reach. This marketing channel reaches tens of thousands of people at once and can be costly, but typically does increase calls. The only tough part about radio is attribution; it’s hard to pinpoint exactly where a customer first heard about the dentist without directly asking them. And even when questioned, many people will simply not remember where they first heard a brand name. Everything seems to merge together. This isn’t necessarily a bad thing because it means that the various advertising methods are working together, but it does make more difficult to spend ad money effectively.

After radio ads, a leading dentist may choose to purchase “CPC” ads. People see the ads when searching online and the company pays each time a customer clicks on it. This is the final method that serves as the icing on the cake. With only a few hundred dollar a month, dentists can fill their calendar with new appointments. Customers will call in to schedule teeth cleanings, routine dental check-ups, and oral exams.