Home service contractors use numerous marketing methods to attract new clients. One of the most common methods is word of mouth. In order to take advantage of it, the contractor simply needs to do a good job on whatever project they’re working on. Take concrete companies for example. If a concrete contractor is hired to pour a concrete driveway, he should focus on the workmanship. A well-laid concrete surface will encourage the homeowner to recommend that concrete company to friends and family members. In addition, people who visit the house may comment on how great it looks; this is another referral opportunity. Building a website is similar. For concrete companies, websites like www.concretecontractorsportlandor.com showcase past concrete projects and convincing people to hire you. When featuring your projects, make sure to include concrete sidewalks, pavers, walkways, driveways, and retaining walls to show a variety of services. This will let potential customers know that your company can handle anything they need done. Paid advertising is a step down from websites because you it requires continuous investment. Concrete professionals will pay for ads on Bing or Google and each time someone clicks on the ad, they’ll pay a variable dollar amount called the “cost per click” or “CPC”. CPC is calculated based on the level of competition in the space. The more competitors that are paying for ads, the higher the bid price. All three marketing methods work well, but they’re best used on combination.